Maido

Sector: Food - Restaurants & Hotels

logo

brand identity

web design

web marketing

CUSTOMER

Maido is a "creature" born from the experience, gained over the years at international level, of the chef Mitsuharu Tsumura, one of the leading experts in Nikkei, a mixture of Japanese and Peruvian cuisine.

Maido is a restaurant with Japanese tradition and Peruvian heart.

In Japan there are different way to say "welcome", but none of them get to the meaning as "maido". In this word lies the genuine feeling of the restaurant, that make the customer feel at home.

NEEDS

In Nikkei cuisine the chef is not the protagonist, but all depends on the quality ingredients that allow the artist to create a unique course.

The focus on sustainability and the use of products that nature provides, make this place unique, each day a different flavor.

Customers who are looking for a real experience Nikkei they can find it in this place.

This wonderful Japanese cuisine is a reflection of the influence in Peruvian gastronomy. The ingredients of both cultures are complementary, and they seem to be born together. It's a kind of honest cuisine, with unique consistencies and flavors.

And Maido objective is to become the manifesto of Nikkei.

DELIVERY

• The site tells of Nikkei experience, allows the visitor to explore products, courses and philosophy.
• The personal story of how the chef Mitsuharu has become one of the most important spokesman for the Peruvian gastronomic culture, has its own deep meaning in the site, and communicates the core values ​​of sustainability and the search for the purest taste.
• Same basic concepts used in the logo definition.
• The style of identity, and, accordingly, the site, are intentionally minimal, because they have to talk about the kitchen and the true protagonist: the food
• Web marketing actions (SEO in particular) accompany the launch of the site and build the basis for brand awareness, of the restaurant Maido and Nikkei experience itself.