Didilefou

Sector: Fashion

web design

ecommerce

CMS

SEO

social media marketing

CUSTOMER

The property has several years of experience in the footwear world, which moved in its first physical shop in Pistoia (Tuscany) and then on the web.

Didilefou deals with brands of highest quality (Italian and international), using the finest leather and outstanding finishes, reflecting the great classic of Made in Italy: craftsmanship, handmade, great elegance and style, to an audience 100% female. Featured the most famous brands in the market, alongside Didilefou branded products, same bill, but at more affordable prices for the general public, offering quality and comfort that rarely can be found in women's footwear.

 

NEEDS

Among the strategic and commercial objectives in the medium term there is the idea of ​​becoming a point of reference in Italy for a market segment that is still quite discovered in online and become an aggregator for small businesses (not only local, but national) who wish to expand their sales channels but do not have enough strength to explore the world of e-commerce.

The distinguishing feature that wants to emerge is the dedication and passion for the female customer and for the "woman" world in general.

 

DELIVERY

• It has been adopted a sober, minimalist, product-oriented style.
• To facilitate the search of the desired products from all types of users, browsing has been designed not only by product categories (footwear, bags, accessories), but even by different styles and collections, through the slideshow in header as well as buttons.
• The use of colored tags applied to products allow further classification and faster searches (sales, new arrivals, products of limited availability, out of stock).
• At launch, the site has been accompanied by a strategy for the site's ranking on search engines, as well as undertaken a series of actions on major social media (facebook and twitter) to support brand awareness.
• In order to improve leads conversion are also used other instruments, part of a broader digital strategy, such as email marketing, couponing and blogs.

 

www.didilefou.com