eridania

Sector: Food

packaging

logo design

Eridania is the leading sugar company in Italy. It has operated on the market since over 100 years and it's a joint venture with Maccaferri Group, a big Italian holding.

Eridania chose Involucra for its logo restyling on the occasion of company's 110° anniversary. They required to maintain recognizable their brand to use the new logo in all Eridania products.

We started studying the new logo and its application on all different Eridania products' packaging creating a brand manual, a communication manual describing design choise. Involucra's creativity found expression in the creation of an ovoidal motif to lend dynamism to the logo and highlight company's anniversary